Question
If you were a chief marketing officer, what metrics might you use to evaluate the performance of the IS organization in your company? What else might you use to evaluate the performance of the IS organization?Solution
IT Project Management
The current global technology status
requires an efficient information system department in every organization in
order to guarantee the success of the firm. Organizations have evolved, and so have
the approaches for evaluating organizational performance. The essence is to be
informed about the procedure used for evaluation to determine ways to apply to
handle competition (Brown, 2012). Theorists propose different models for
evaluating the performance of an organization. The essence of this paper is to
determine the most applicable measure to utilize in evaluating the performance
of an organization in marketing.
The institutional and organizational assessment
model (IOA) is an elaborate performance metric to adopt for reviewing the
performance of a firm (Martz, 2013). The model is oriented to determining the
relevance, effectiveness, financial viability, and efficiency of the
organizationRead more
EmoticonEmoticon