Balance of Power Shifts in Groceries

Please read the article and answer the following questions.
1. (Introductory) What factors are contributing to the growth in companies like Amy's Kitchen?

2. (Advanced) What challenges do smaller food companies typically face when trying to get their products carried by large retailers like Kroger? How are these companies overcoming those challenges?

3. (Advanced) How would you expect companies like Kraft to respond to the competitive challenges that natural and organic food companies are presenting to their industry?

4. (Advanced) What are the career implications of the trends noted in this article?

When answering each question for an article, make sure you repeat each question with numbering (e.g., 1, 2, 3) followed by your original response.

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