To what extent does Internet shopping affect the sales of High street shopping?

Topic requirements:

Working individually, you will either prepare a business report working on the topic from Assignment 1 which is: To what extent does Internet shopping affect the sales of High street shopping?

For this assessment, you are expected to collect primary empirical data. Write up your research by using the guidelines given below. You should also look at the marking criteria (see below) to see what is expected from each section of the proposal and the balance between sections. Be aware that most of the marks for this report are awarded for the analysis and conclusions you research.

-The content of your report.
Title page (including name of all group members, date of submission, course, title of course work).
-Introduction – this short section should offer rationale for your chosen topic.
-Report topic/question. Aims and objectives - These must --be succinct, achievable and coherent.
-Literature review – a short review of the literature which sets out relevant concepts and ideas you plan to utilise in your empirical study. You should include 5 academic sources in this section.
-Methodology/methods – short methodology section focusing primarily on research design. Briefly outline the population, sampling and research methods. Also state your proposed data analysis technique.
Findings and analysis

N.B –data collection is necessary for this piece of work.
Formatting advice

Sub-headings should be used to separate main sections.
Sources of all research information must be clearly cited in the text.
You are expected to use the Harvard referencing style. All sources of ideas other than your own in the report must be properly cited.
A separate references list must be included, with entries in alphabetical order.
Appendices are also allowed.
Text must be written in clear English
Finished assignment will be well organized
Finished assignments will demonstrate clear evidence of the group’s understanding of research methods and how they can be applied in practice

Presentation of the report
NB (The notes below refer to how the report looks. There is no oral presentation of this report in class).

Reports must be word processed
Line spacing: EITHER 1.5 lines OR double spaced
Font: EITHER Ariel 12 OR Times New Roman 12
Tables, charts and/or graphs may be used
Reports must be spell checked
Word count for the main text must be included

Section/word count/ weighting
Marker’s remarks and grade

Not included in word count

Title page (inc your name, date of submission, course, title of course work)
Table of Contents


Approx. 200 - 300 words


The introduction should:
Briefly explain your topic and why you selected it; provide relevant background to the topic selected; state clearly the research aim/question and research objectives.


Approx.: 150 - 250 words

In this section, you are required to provide a brief review of relevant literature, i.e. what are the main issue (s) of contention, concept you will utilise in your empirical study.

Provide a correct in-text citations using Harvard Referencing style

Approx. 100 – 150 words
The research methodology needs briefly to explain the main steps in your primary research, including the sampling method, the research methods, i.e. how primary data was gathered and then analysed.


Approx. 600 – 700 words


This section should present and evaluate your findings from the analysis of your primary data. For quantitative data (e.g. from a questionnaire survey), this should take the form of suitable tables or charts, accompanied by relevant analysis/interpretation.

For qualitative data (e.g. from semi-structured interviews), the content of the material needs to be evaluated using other suitable forms of analysis. It should also include comparisons with the literature where appropriate and discussion of any unexpected/unique findings.

The results should be presented in an organised, logical and coherent manner.


Approx. 500 – 600 words

The conclusions should set out your findings on the research question/aim and objectives you set yourself in the Introduction. Your conclusions should be backed by evidence from your literature review and analysis of your primary data.


Present your report in a way that demonstrates your professional approach to this assignment. Observe the word limit; show an effective organisation, logical structure and accurate referencing. Make sure you have good spelling and grammar and careful proofreading; Effective use of tables, graphs and appendices.

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