Custom Writing Services

Custom Writing Services
Nothing confuses a student like choosing the right study assistant service. There are a vast majority of websites out there that claim to be offering custom writing services to students. However, most students have lost thousands of dollars since a majority of this sites are pure scams. Every week I am approached by wailing students in need of either help with their assignments, dissertations, online classes or mere homework. Having worked as a freelance academic writer for the past eight years, I have honed my skills in delivering quality and authentic essays and professional academic help. Over the course of my career, I have worked with a number of websites where I have come to gain a deeper understanding of the industry, the expectations of the students as well as that of these sites.
It is paramount to note that the needs of most websites are not aligned with the needs of the students. In most cases, this is disappointing as students who seek help with their custom papers are looking forward to succeeding in their academics and especially their exams. Hence, finding a reliable essay writing service is essential to every student who wants to further their academics. Due to this, I have compiled some of the best writing services out their based on customer reviews and since the customer is always right. I decided to spread the word to help those who might be victims of the endless cycle of scams out there
  1.  Authentic Essays

The first step into serving customers to their satisfaction is realizing their needs. According to authentic essays, they are committed to the success of each of their customers. Serving student from high school to doctoral and professional levels, the underlying priority of this website is to provide quality, plagiarism free work and hence the name authentic essays. Being a custom writing service, the website offers a number of professional writing services such as dissertations, research paper writing services, coursework help, reports, resumes among all other academic writing services. They also offer the highest form of confidentiality where the papers are tailored for one client are never reused not resold to benefit the company. Due to this policy, the customers are in full control of their content once it is delivered.

Authentic essays homepage: Retrieved from
To further ensure that the customers are fully satisfied with the service they get, the company offers a variety of subjects in their custom writing domain that range from technical subjects such as engineering and mathematics to social subjects such as psychology and philosophy. There is a wide range of areas that the customer can choose from on their website and this being an authentic writing service, there is support for questions and concerns 24/7 using their phone number and email support.
  1.  Paper Kings

Although this is a relatively new custom essay writing service, it has earned the trust of thousands of student due to its ability to deliver quality work on a timely manner. The focus of this website is to help students and professionals who are struggling in either writing, proofreading or editing their works to meet the standards of their institutions. With professional native English speakers as the backbone of their professional team of writers and editors, the customers are assured that their work is in good hands where professionalism and quality are combined to give the customer the best quality custom made paper.

            A major appeal for this writing service is the quality of service that is offered coupled by massive discounts or first-timers with up to 30% being part of the discount that is offered. As a result, the student can try the service at a low price and due to the fact that the work delivered is quality, they are bound to order more work in the future. As if this is not enough, the service further rewards its loyal customers by offering them VIP services just by a mere fact that they refer their friends to this home of heroes where they are the kings of quality academic content. Some of the reviews of this website indicate that the huge following of the customers on this website are contented with the quality of service they get. Similar to authentic essays, paper kings also offer a huge domain of services that students and professionals can select from which ranges from essays to dissertation and assignment help. Besides, there is ample support for the students via the support team that is available online 24/7 through chats, phone calls and emails to ensure the students are always covered and the service offered is superior.
            With so much competition in the field of providing custom essay writing services to students, paper kings distinguishes itself from the crowd by focusing on quality over quantity. They only take projects that they guarantee their students of not only passing but excelling in the academic field.
  1.   Essay Grinders

Essay Grinders is a professional service with a difference. Not many custom writing services can say that with certainty. However, due to offering essays, dissertations and professional editing and proofreading service, the website has gained popularity with students and professionals alike due to delivering quality, plagiarism free work on time at discounted rates.

Serving students for essay grinders is not just a profession but a calling. One that is a commitment to ensuring that students excel in their academics. Hence, a major proponent of ensuring that students are served in the right manner and at the right time is through a guarantee, one that proposes that quality in custom writing is emphasized over and above all other needs. In this regard providing essays that are plagiarism free at lower and affordable prices becomes the mission of essay grinders. Students are always on the lookout for cheap essays they can buy online. However, buying an essay is not a guarantee for success especially if you are buying the paper in the wrong place. The best alternative is having a paper custom made to meet your detailed requirements. This is where essay grinders plays a critical role. Placing an order with essay grinders ensures that you provide all the paper details which will be followed while completing the work including the expected deadline, formatting style and the academic style.

            The custom essay writing service further offers free revisions, outlines and summary for the work that the student offers. Besides, to guarantee that the essay is authentic, they also provide free plagiarism reports upon requests that serve as guarantee that the work was done from scratch and hence plagiarism free. 

Coursework Assessment 3

Instructions to students
You should take note of the following instructions on the submission of your Coursework
Assessment 3 on Topic 6 to Topic 8
Answer ALL Objective Test Questions, True or False Questions and A Quiz

Section A: 12 questions each worth 0.5%, total marks 6%
1. In a system of budgetary planning and control, the control processes that form the key elements
A Developing plans to achieve objectives
B Communicating information about proposed plans
C Motivating people to build budgetary slack
D Reporting the actual performance against budget
Which of the above statement is incorrect?
2. The budgetary control report is very useful in budgetary control system. Which of the following
statement is incorrect?
A The control report covers both operating and cash budgets.
B The report shows the variances of actual results against budget plan.
C The report handles significant variances by highlighting those areas that need to be addressed
D The content of report should be comprehensive so that it could include all areas that the
recipients of the report can take action without delay.
3. Zero-base budgeting is an approach to planning and decision-making, which reverses the
working process of traditional budgeting. Which of the following statement is incorrect?
A Every line item of the budget under zero-base budget will be scrutinized, rather than only
B Zero-base budgeting does not reject the traditional view of annual budget as an incremental
process that takes into account current expenditure plus an estimate of next year’s
expenditure to arrive at the next budget.
C The major problem of zero-base budgeting is that it is very time-consuming if an
organization fully applies in its annual budget exercise.
D The application of zero-base budgeting in NPO depends on management’s attitudes towards
the service and funding sources.
4. The Balanced Scorecard (BSC) is a set of performance measures constructed for four dimensions
of performance. Which of the following statement is correct?
A The BSC is a management tool that addresses the perspective of customer, financial, internal
business process and life-long learning.
B The BSC is a tool for strategy description and execution: it helps describe a strategy, focuses
planning on what matters, and execute the plan finally.
C The BSC reinforces the idea of balance: it promotes to use the lagging and leading indicators
and performance measures both externally and internally.
D The BSC is a tool that not only provides performance measurements, but also helps NPO
identify its weaknesses.
5. There are several stages of the implementation of the BSC in an NPO. Which of the following
statements are correct?
(i) A revisit of both the mission and vision of the NPO is to get a basis for developing
(ii) Conducting a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis helps
the NPO have knowledge about internal operations and external influences.
(iii) A strategy map is used and captures ‘buckets’ of ideas called strategic themes.
A (i) and (ii) only
B (ii) and (iii) only
C (i) and (iii) only
D (i), (ii) and (iii)
6. To enable the BSC into practice, an NPO has to do the following:
(i) Requiring to invest substantial time, energy, and talent up-front to make it work well
(ii) Requiring the NPO board and management to have a firm commitment to the effort on it
(iii) Appointing someone who is willing to be in charge of creating and maintaining BSC
(iv) Building the scorecard categories to match what is in the performance indicators
A (i) and (ii) only
B (i), (ii) and (iv) only
C (ii), (iii) and (iv) only
D All of the above
7. There are many approaches to the use of non-financial performance measures. Which of the
following statement is incorrect for “3Es”?
A The 3Es is always used in conjunction with “Value for Money” to assess the performance of
B NPOs operate with restricted resources and must be able to achieve their goals effectively
with a limited budget.
C The effectiveness is concerned with the achievement of outcomes and focusing upon the
organization’s goals.
D Efficiency measures look at the amount of resources used to achieve inputs.
8. The basic principles of fund development are very important in fund development. Which of the
following statements are correct?
(i) It is the job of NPO to nurture a culture of philanthropy in its organization
(ii) Building a donor-centered organization is a fundamental block of fund development
(iii) NPO needs to engage volunteers as they are donors as well
(iv) We need to solicit everyone no matter whether he/she knows our organization well
A (i), (ii) and (iii)
B (ii), (iii) and (iv)
C (i), (ii) and (iv)
D All of the above
9. We need to develop and foster the four relationships in fund development. Which of the
following statement is incorrect?
A. NPO needs to build an infrastructure that produces a healthy and smart organization
B. NPO helps volunteers engage in projects that meet their personal aspirations and needs
C. NPO uses strategic planning to ensure goals and objectives meeting community needs
D. NPO develops and strengthens connections with individuals and groups to product loyalty
10. NPO needs to carry out the following actions to build an effective fund development in the
organization. Which of the following is incorrect?
A Help the NPO board and staff to see the links between fund development and other functions
B Make sure the staff who involve in fund-raising understand the objectives of fund-raising
C Ignore the staff thoughts about programme quality and community perception
D Show all staff who involve in fund development and the roles that they play for
11. The use of fund sources of public or statutory body has certain disadvantages. Which statement is
A The fund grant normally has a clear objective to NPO and requires the latter to observe
B NPO is unable to provide its budget in advance because it cannot follow the matching
concept exactly according to the defined timeframe
C NPO may have to find alternative fund source to top-up the unexpected cost increase during
the project’s interval period
D NPO needs to submit the periodical progress reports and the annual audited financial
statements for monitoring of its finances and performance
12. Foundation or Endowment fund provides a reliable source of fund support to NPO particularly
when it is unable to obtain government funds for its projects. Which statement is correct?
A NPO does not need to find out what exactly the fund sources that it looks for
B There is no need for NPO to figure out what would be the arrangements if the fund grant
comes to the projects end
C If NPO’s project could create the societal impact; it is better to apply for fund grant that
favours its application
D NPO does not require having a proven track record of serving the target clients for projects in
which it applies for fund grant with Foundation or Endowment fund
Section B: 8 questions each worth 0.5%, total marks 4%
Write (T) for True or (F) for False for each question
13. Small variances under budgetary control system are obviously to be expected and do not require
special attention unless they fall out of the defined control bands.
14. Budgetary slack is a common human behaviour not to build an allowance in the budget to
achieve the particular goals.
15. The relationship of philanthropy and fund development is that fund development helps engage
people in philanthropy and is the essential partner of philanthropy.
16. The future change in fund development is that the corporate entity’s “charity giving” would be
17. NPOs who substantially receive government grants from HKSAR Government do not need to
rethink their position strategically and develop appropriate fund development because the latter
always supports NPOs’ services without the change of its policy and attitude.
f18. In the organizational performance and measurement, donors always tend to use value for money
concept measure the funds/grants given to the NPO.
19. In any practical application on the BSC, NPO aims at collecting absolute figure or percentage
for analysis, as it does not need to define the trend of what it is doing or to find out the success
of lying on the same pace or trend.
20. The BSC is not a difficult management tool for NPO to master and the benefits are substantial
and demonstrable, but the major obstacle lies in people’s attitude or behaviour of how to
practice the tool correctly.
Section C: A Quiz: 4%
A Quiz (Word limit: 150)
Define what do you understand of non-financial performance measures (NFPM). Do you think
NFPM is useful to supplement financial performance measures in the organizational performance?
(In your answer, you can agree, disagree or neutral to the argument set for the quiz.)

Finance Questions and Answers

Questions and Answers
Get Answers Now at a 30% discount

1. What are the primary limitations of ratio analysis as a technique of financial statement analysis?
2. What is the major limitation of the current ratio as a measure of a firm’s liquidity? How may this limitation be overcome?
3. What problems may be indicated by an average collection period that is substantially above or below the industry average?
4. What problems may be indicated by an inventory turnover ratio that is substantially above or below the industry average?
5. What are the three most important determinants of a firm’s return on stock- holders’ equity?
 6. How can inflation affect the comparability of financial ratios between firms?
 7. The Farmers State Bank recently has been earning an “above average” (compared to the overall banking industry) return on total assets of 1.50 percent. The bank’s return on common equity is only 12 percent, compared with an industry average of 15 percent.
a. What reasons can you give for the bank’s lower turn on common equity?
b. What impact do you think this performance by the bank is having on the value of its debt and equity securities?
8. Vanity Press, Inc., has annual credit sales of $1.6 million and a gross profit margin of 35 percent.
a. If the firm wishes to maintain an average collection period of 50 days, what level of accounts receivable should it carry? (Assume a 365-day year.)
b. The inventory turnover for this industry averages six times. If all of Vanity’s sales are on credit, what average level of inventory should the firm maintain to achieve the same inventory turnover figure as the industry?
9. Clovis Industries had sales in 2013 of $40 million, 20 percent of which were cash. If Clovis normally carries 45 days of credit sales in accounts receivable, what are its average accounts receivable balances? (Assume a 365-day year.)
10. The Sooner Equipment Company has total assets of $100 million. Of this total, $40 million was financed with common equity and $60 million with debt (both long- and short-term). Its average accounts receivable balance is $20 million, and this represents an 80-day average collection period. Sooner believes it can reduce its average col- lection period from 80 to 60 days without affecting sales or the dollar amount of net income after taxes (currently $5 million). What will be the effect of this action on Sooner’s return on investment and its return on stockholders’ equity if the funds received by reducing the average collection period are used to buy back its common stock at book value? What impact will this action have on Sooner’s debt ratio?

Common College Application Essay Topics and How to Answer Them

Common College Application Essay Topics and How to Answer Them

Wondering what essay prompts you might see on your college applications? From The Common Application to individual school applications, we’ve got you covered.
The college essay is your opportunity to show admissions officers who you are apart from your grades and test scores (and to distinguish yourself from the rest of a very talented applicant pool).
brainstorming college application essay topics

2016-17 Common App Essays

Nearly 700 colleges accept the The Common Application, which makes it easy to apply to multiple schools with just one form. If you are using the Common App to apply for college admission in 2016, you will have 250–650 words to respond to ONE of the following prompts:
  1. Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.
  2. The lessons we take from failure can be fundamental to later success. Recount an incident or time when you experienced failure. How did it affect you, and what did you learn from the experience?
  3. Reflect on a time when you challenged a belief or idea. What prompted you to act? Would you make the same decision again?
  4. Describe a problem you've solved or a problem you'd like to solve. It can be an intellectual challenge, a research query, an ethical dilemma—anything that is of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken to identify a solution.
  5. Discuss an accomplishment or event, formal or informal, that marked your transition from childhood to adulthood within your culture, community, or family.

Tackling the Common App Essay Prompts

Prompt #1: Share your story.

Answer this prompt by reflecting on a hobby, facet of your personality, or experience that is genuinely meaningful and unique to you. Admissions officers want to feel connected to you and an honest, personal statement about who you are draws them in. Your love of superheroes, baking chops, or family history are all fair game if you can tie it back to who you are or what you believe in. Avoid a rehash of the accomplishments on your high school resume and choose something that the admissions committee will not discover when reading the rest of your application.

Prompt #2: Learning from failure.

You're trying to show colleges your best self, so it might seem counterintuitive to willingly acknowledge a time you failed. But overcoming challenges demonstrates courage, grit, and perseverance! That’s why the last piece of this prompt is essential. The obstacle you write about can be large or small, but you must show the admissions committee how your perspective changed as a result.

Prompt #3: Challenging a belief.

Your answer to this question could focus on a time you stood up to others or an experience when your own preconceived view was challenged. Choose this prompt if you have a relevant—and specific!—experience to recount (and reflect on). A vague essay about a hot button issue doesn’t tell the admissions committee anything useful about YOU.

Prompt #4: Solving a problem.

This essay is designed to get at the heart of how you think and what makes you tick. Present a situation or quandary and show steps toward the solution. Admissions officers want insight into your thought process and the issues you grapple with, so explain how you became aware of the dilemma and how you tackled solving it. Don’t forget to explain why the problem is important to you!

Prompt #5: Transition from childhood to adulthood.

Just like Prompt #2, the accomplishment or event you write about can be anything from a major milestone to a smaller moment. Describe the event that shaped you but take care to also show what you learned or how you changed. Colleges are looking for a sense of maturity and introspection—pinpoint the transformation and demonstrate your personal growth. 

More College Essay Topics

Individual schools sometimes require supplemental essays. Here are a few popular application essay topics and some tips for how to approach them:

Describe a person you admire.

Avoid the urge to pen an ode to a beloved figure like Gandhi or Abraham Lincoln. The admissions committee doesn't need to be convinced they are impressive people. Focus on yourself: Choose someone who has actually caused you to change your behavior or your worldview, and write about how this person influenced you.

Why do you want to attend this school?

Be honest and specific when you respond to this question. Avoid generalities like "to get a good liberal arts education” or “to develop career skills," and use details that show your interests: "I'm an aspiring doctor and your science department has a terrific reputation." Colleges are more likely to admit students who can articulate specific reasons why the school is a good fit for them beyond its reputation or ranking on any list. Use the college's website and literature to do your research about programs, professors, and other opportunities that appeal to you.

What is a book you love?

Your answer should not be a book report. Don't just summarize the plot; detail why you enjoyed this particular text and what it meant to you. What does your favorite book reveal about you? How do you identify with it, and how has it become personal to you?
Again, be honest in answering this question—don't choose a classic from your literature class or a piece of philosophy just because you think it will make you seem smarter. Writing fluently and passionately about a book close to you is always better than writing shakily or generally about a book that doesn't inspire you.

What is an extracurricular activity that has been meaningful to you?

Avoid slipping into clichés or generalities. Take this opportunity to really examine an experience that taught you something you didn't previously know about yourself, got you out of your comfort zone, or forced you to grow. Sometimes it's better to write about something that was hard for you because you learned something than it is to write about something that was easy for you because you think it sounds impressive. As with all essay questions, the most important thing is to tell a great story: how you discovered this activity, what drew you to it, and what it's shown you about yourself.
Check out our video on perfecting your college essay:
Perfect your college essay video

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Essay writing tips

Essay writing tips

General Essay Writing Tips

Despite the fact that, as Shakespeare said, "the pen is mightier than the sword," the pen itself is not enough to make an effective writer. In fact, though we may all like to think of ourselves as the next Shakespeare, inspiration alone is not the key to effective essay writing. You see, the conventions of English essays are more formulaic than you might think – and, in many ways, it can be as simple as counting to five.

The Five Paragraph Essay

Though more advanced academic papers are a category all their own, the basic high school or college essay has the following standardized, five paragraph structure:
Though it may seem formulaic – and, well, it is - the idea behind this structure is to make it easier for the reader to navigate the ideas put forth in an essay. You see, if your essay has the same structure as every other one, any reader should be able to quickly and easily find the information most relevant to them.

The Introduction

 Want to see sample essays?
Check out our Sample Essay section where you can see scholarship essays, admissions essays, and more!
The principle purpose of the introduction is to present your position (this is also known as the "thesis" or "argument") on the issue at hand but effective introductory paragraphs are so much more than that. Before you even get to this thesis statement, for example, the essay should begin with a "hook" that grabs the reader’s attention and makes them want to read on. Examples of effective hooks include relevant quotations ("no man is an island") or surprising statistics ("three out of four doctors report that…").
Only then, with the reader’s attention "hooked," should you move on to the thesis. The thesis should be a clear, one-sentence explanation of your position that leaves no doubt in the reader’s mind about which side you are on from the beginning of your essay.
Following the thesis, you should provide a mini-outline which previews the examples you will use to support your thesis in the rest of the essay. Not only does this tell the reader what to expect in the paragraphs to come but it also gives them a clearer understanding of what the essay is about.
Finally, designing the last sentence in this way has the added benefit of seamlessly moving the reader to the first paragraph of the body of the paper. In this way we can see that the basic introduction does not need to be much more than three or four sentences in length. If yours is much longer you might want to consider editing it down a bit!
Here, by way of example, is an introductory paragraph to an essay in response to the following question:
"Do we learn more from finding out that we have made mistakes or from our successful actions?"
"No man is an island" and, as such, he is constantly shaped and influenced by his experiences. People learn by doing and, accordingly, learn considerably more from their mistakes than their success. For proof of this, consider examples from both science and everyday experience.

DO - Pay Attention to Your Introductory Paragraph

Because this is the first paragraph of your essay it is your opportunity to give the reader the best first impression possible. The introductory paragraph not only gives the reader an idea of what you will talk about but also shows them how you will talk about it. Put a disproportionate amount of effort into this – more than the 20% a simple calculation would suggest – and you will be rewarded accordingly.

DO NOT - Use Passive Voice or I/My

Active voice, wherein the subjects direct actions rather than let the actions "happen to" them – "he scored a 97%" instead of "he was given a 97%" – is a much more powerful and attention-grabbing way to write. At the same time, unless it is a personal narrative, avoid personal pronouns like I, My, or Me. Try instead to be more general and you will have your reader hooked.

The Body Paragraphs

The middle paragraphs of the essay are collectively known as the body paragraphs and, as alluded to above, the main purpose of a body paragraph is to spell out in detail the examples that support your thesis.
For the first body paragraph you should use your strongest argument or most significant example unless some other more obvious beginning point (as in the case of chronological explanations) is required. The first sentence of this paragraph should be the topic sentence of the paragraph that directly relates to the examples listed in the mini-outline of introductory paragraph.
A one sentence body paragraph that simply cites the example of "George Washington" or "LeBron James" is not enough, however. No, following this an effective essay will follow up on this topic sentence by explaining to the reader, in detail, who or what an example is and, more importantly, why that example is relevant.
Even the most famous examples need context. For example, George Washington’s life was extremely complex – by using him as an example, do you intend to refer to his honesty, bravery, or maybe even his wooden teeth? The reader needs to know this and it is your job as the writer to paint the appropriate picture for them. To do this, it is a good idea to provide the reader with five or six relevant facts about the life (in general) or event (in particular) you believe most clearly illustrates your point.
Having done that, you then need to explain exactly why this example proves your thesis. The importance of this step cannot be understated (although it clearly can be underlined); this is, after all, the whole reason you are providing the example in the first place. Seal the deal by directly stating why this example is relevant.
Here is an example of a body paragraph to continue the essay begun above:
Take, by way of example, Thomas Edison. The famed American inventor rose to prominence in the late 19th century because of his successes, yes, but even he felt that these successes were the result of his many failures. He did not succeed in his work on one of his most famous inventions, the lightbulb, on his first try nor even on his hundred and first try. In fact, it took him more than 1,000 attempts to make the first incandescent bulb but, along the way, he learned quite a deal. As he himself said, "I did not fail a thousand times but instead succeeded in finding a thousand ways it would not work." Thus Edison demonstrated both in thought and action how instructive mistakes can be.

DO: Tie Things Together

The first sentence – the topic sentence - of your body paragraphs needs to have a lot individual pieces to be truly effective. Not only should it open with a transition that signals the change from one idea to the next but also it should (ideally) also have a common thread which ties all of the body paragraphs together. For example, if you used "first" in the first body paragraph then you should used "secondly" in the second or "on the one hand" and "on the other hand" accordingly.

DO NOT: Be Too General

Examples should be relevant to the thesis and so should the explanatory details you provide for them. It can be hard to summarize the full richness of a given example in just a few lines so make them count. If you are trying to explain why George Washington is a great example of a strong leader, for instance, his childhood adventure with the cherry tree (though interesting in another essay) should probably be skipped over.




A Word on Transitions

You may have noticed that, though the above paragraph aligns pretty closely with the provided outline, there is one large exception: the first few words. These words are example of a transitional phrase – others include "furthermore," "moreover," but also "by contrast" and "on the other hand" – and are the hallmark of good writing.
Transitional phrases are useful for showing the reader where one section ends and another begins. It may be helpful to see them as the written equivalent of the kinds of spoken cues used in formal speeches that signal the end of one set of ideas and the beginning of another. In essence, they lead the reader from one section of the paragraph of another.
To further illustrate this, consider the second body paragraph of our example essay:
In a similar way, we are all like Edison in our own way. Whenever we learn a new skill - be it riding a bike, driving a car, or cooking a cake - we learn from our mistakes. Few, if any, are ready to go from training wheels to a marathon in a single day but these early experiences (these so-called mistakes) can help us improve our performance over time. You cannot make a cake without breaking a few eggs and, likewise, we learn by doing and doing inevitably means making mistakes.
Hopefully this example not only provides another example of an effective body paragraph but also illustrates how transitional phrases can be used to distinguish between them.

The Conclusion

Although the conclusion paragraph comes at the end of your essay it should not be seen as an afterthought. As the final paragraph is represents your last chance to make your case and, as such, should follow an extremely rigid format.
One way to think of the conclusion is, paradoxically, as a second introduction because it does in fact contain many of the same features. While it does not need to be too long – four well-crafted sentence should be enough – it can make or break and essay.
Effective conclusions open with a concluding transition ("in conclusion," "in the end," etc.) and an allusion to the "hook" used in the introductory paragraph. After that you should immediately provide a restatement of your thesis statement.
This should be the fourth or fifth time you have repeated your thesis so while you should use a variety of word choice in the body paragraphs it is a acceptable idea to use some (but not all) of the original language you used in the introduction. This echoing effect not only reinforces your argument but also ties it nicely to the second key element of the conclusion: a brief (two or three words is enough) review of the three main points from the body of the paper.
Having done all of that, the final element – and final sentence in your essay – should be a "global statement" or "call to action" that gives the reader signals that the discussion has come to an end.
In the end, then, one thing is clear: mistakes do far more to help us learn and improve than successes. As examples from both science and everyday experience can attest, if we treat each mistake not as a misstep but as a learning experience the possibilities for self-improvement are limitless.

DO: Be Powerful

The conclusion paragraph can be a difficult paragraph to write effectively but, as it is your last chance to convince or otherwise impress the reader, it is worth investing some time in. Take this opportunity to restate your thesis with confidence; if you present your argument as "obvious" then the reader might just do the same.

DO NOT: Copy the First Paragraph

Although you can reuse the same key words in the conclusion as you did in the introduction, try not to copy whole phrases word for word. Instead, try to use this last paragraph to really show your skills as a writer by being as artful in your rephrasing as possible.
Taken together, then, the overall structure of a five paragraph essay should look something like this:

Introduction Paragraph

  • An attention-grabbing "hook"
  • A thesis statement
  • A preview of the three subtopics you will discuss in the body paragraphs.

First Body Paragraph

  • Topic sentence which states the first subtopic and opens with a transition
  • Supporting details or examples
  • An explanation of how this example proves your thesis

Second Body Paragraph

  • Topic sentence which states the second subtopic and opens with a transition
  • Supporting details or examples
  • An explanation of how this example proves your thesis

Third Body Paragraph

  • Topic sentence which states the third subtopic and opens with a transition
  • Supporting details or examples
  • An explanation of how this example proves your thesis

Concluding Paragraph

  • Concluding Transition, Reverse "hook," and restatement of thesis.
  • Rephrasing main topic and subtopics.
  • Global statement or call to action.

More tips to make your essay shine

Planning Pays

Although it may seem like a waste of time – especially during exams where time is tight – it is almost always better to brainstorm a bit before beginning your essay. This should enable you to find the best supporting ideas – rather than simply the first ones that come to mind – and position them in your essay accordingly.
Your best supporting idea – the one that most strongly makes your case and, simultaneously, about which you have the most knowledge – should go first. Even the best-written essays can fail because of ineffectively placed arguments.

Aim for Variety

Sentences and vocabulary of varying complexity are one of the hallmarks of effective writing. When you are writing, try to avoid using the same words and phrases over and over again. You don’t have to be a walking thesaurus but a little variance can make the same idea sparkle.
If you are asked about "money," you could try "wealth" or "riches." At the same time, avoid beginning sentences the dull pattern of "subject + verb + direct object." Although examples of this are harder to give, consider our writing throughout this article as one big example of sentence structure variety.

Practice! Practice! Practice!

In the end, though, remember that good writing does not happen by accident. Although we have endeavored to explain everything that goes into effective essay writing in as clear and concise a way as possible, it is much easier in theory than it is in practice.
As a result, we recommend that you practice writing sample essays on various topics. Even if they are not masterpieces at first, a bit of regular practice will soon change that – and make you better prepared when it comes to the real thing.
Now that you’ve learned how to write an effective essay, you can  order  Essays from us to get quality work done

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Copywriting individual assignment - Critique of copy

Critique of copy - Maximum word count of 2,000 words.

(There are areas you might need to cover and consider in the last page of attached file)

You should write a critique of two sample pieces of direct marketing (attached file). A critique is a balanced assessment 
of the strengths and weaknesses of each one.

Remember you are not critiquing these pieces from a personal point of view. It does not matter whether you personally like either piece or find the products appealing. The trick here is to 
try and consider these pieces with a dispassionate copywriter’s eye, imagining whether they would or wouldn’t appeal to people who are in the target market. Neither piece is either all bad or all good so make sure that your assessment of each is balanced.

I will send you the .ppt slides and files from my lecture class. There are many useful things you might need to consider in order to help you write this paper, such as pros and cons of press ads and direct mail.

Recommend books:
Aitchison J (2008), Cutting-edge Advertising: How to Create The World’s Best Print for Brands in the 21st Century, Pearson Ed Asia, 3rd Edition

Brierley S (2002), The Advertising Handbook, Routledge, 2nd Edition

Caples J (1998), Tested Advertising Methods, Prentice Hall, 5th Edition

Schwab V (1985), How to Write a Good Advertisement, Wilshire Book Company

Bird D (2004), How to Write Sales Letters That Sell, Kogan Page

Frazer-Robinson J (1989), The Secrets of Effective Direct Mail, McGraw Hill

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