5 Innovative Online Marketing Ideas
Introduction
Online
marketing has taken businesses by storm. Every business needs to be recognized
and reach its potential customers. From social media marketing to paid ads, the
ideas for online marketing are numerous. The proliferation of information
technology has resulted in the adoption of these ideas as the mainstream form
of reaching and engaging with target customers. Despite this, there are some
ideas that are applicable in online marketing that has greatly been overlooked
and undermined. This article sheds some light on these key ideas.
Contest marketing
A
majority of businesses engage in content marketing. It is one of the major
marketing tools that people are conversant with and applies to almost any
online business. However, people engage their customers with content at the
expense of contest marketing. Contest ideas are essential when it comes to
engaging customers. Some of the most successful online platforms such as
freelancer always have an open contest where people compete to win prizes. Such
an idea is essential to keep consumers tracking their performance and getting
engaged with the business.
Comics
Newspaper
comics are a dying breed. However, statistics show that engaging your audience
using comics that mirror your industry aspects goes a long way in
differentiating your services and products. People are more engaged in
providing videos and overlook the power of comics. Tapping into this niche will
ensure that you have less competition on how you engage and reach your
customers. Comics will tell the story behind your company and the services you
offer in a cool, engaging and fun way that entice your online visitors to turn
into consumers.
Memes
To spice
things up, memes are fun and familiar to users around the internet. Sites that
utilize these ideas are few but reap a lot from their creativity. Success
online heavily relies on creativity and offering a fun and interactive way of
engaging your potential clients. Memes go a long way in ensuring that
professionalism and entertainment are attained and maintained while conveying
your message to clients. With the right message, more visitors will be engaged.
Forums
Forums
were the pioneers of online marketing and engaging with consumers. However, to
most, forums are viewed as outdated and traditional. What people fail to
understand that forums are a powerful tool for engaging people for a long time.
They are the dictionaries of online marketing. The views, ideas and the
responses posted on forums are long lasting and intuitive. Therefore, do not
underestimate the power of forums when projecting for long term goals of
engaging your visitors.
Gamification
When you
want to indulge with the users and keep them excited, gamification is the way
to go. People are excited with an instant affirmation, and they love it as they
view it as progress. Utilizing applications such as Foursquare that use the
technique and combine it with loyalty programs is an excellent way of engaging
your customers. Ensuring customers earn stars for their loyalty of using your
service or buying your product is critical to maintaining customer loyalty and
getting referrals.
Conclusion
The
adoption and implementation of online marketing ideas that are effective and
yet not popular with other users gives you an upper hand. The idea is to be unique
and present your products and services to potential customers and doing this
will greatly enhance your business and present you with a competitive advantage
compared to your competitors.
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