Work Analysis & Design
1.
Recently, Microsoft announced a technology, called “HoloLens.” Please learn
what kind of technology it is through your own survey of relevant materials
(e.g., Microsoft’s official announcement and media press). Using the theories,
methodologies, discussion we had in our classroom (henceforth, called “HF
knowledge”), including but not limited to usability testing, heuristic
evaluation, Robert Wright’s four logical phases, provide your opinion whether
this particular technology will be a mainstream market product or not (e.g.,
Google Glass failed to become a mainstream market product at least for now).
Obviously, you cannot discuss all the HF knowledge, so use only relevant HF
knowledge. Underscore key phrases representing HF knowledge (e.g., “According to
the Feedback principle of heuristic evaluation, […]”). (30 points)
According to Microsoft official website, the HoloLens
provides a new way to visualize the world. The introduction of the technology
is an attempt to capture the ever evolving and changing world of computation
taking hold of the holographic computing. However, reviewing the introduction
of this technology in light of its predecessors, numerous questions arise as to
whether it will become a mainstream market product. From a business perspective,
for a product to be accepted and flourish in the market, it must capture the
needs of the clients and provide a solution. The solution provide must finalize
their most anticipated desire for the acquisition of the technology. As such,
the technology is considered to be at its infancy with numerous promises of
transforming and empowering people to achieve more from their view of the
world. Being just the beginning, analysts say the prototypes works by tricking
the brain. However, the logistics of the functionality of the HoloLens will
matter less once it accomplishes the most basic aim of a commodity in the
market; meeting the customer needs. Competition is a key concern for Microsoft
from market leaders such as Google, Samsung, Sony and Facebook who are all lining
up for the virtual reality.
With most of these companies’ products being under
development, loyal users are more inclined to stick to their usual providers.
For this reason, a projection of the company owning a market leader capacity
will not necessary hold. Statistics indicate that consumer heuristics are
indicative of their shopping habits. It is also evident that the announcement
of companies such as Sony project Morpheus headset to accompany the play
station 4 console deprives Microsoft of the chance to acquire this market
fully. With the virtual reality industry gaining a lot of attention, the
available move by Microsoft is to target the lower end of the market as it did
with the smartphones to leverage its market attention and capability. Using
this approach, the company has to evaluate the pricing of the HoloLens and
adopting an average price will guarantee success of the product in the market. Lastly,
from a technical point of view, Microsoft has the ability of leveraging its
product in the market. Using technical twerks not previously incorporated in
its predecessor and competitor Goggle Glass, the company can win the favor of a
majority of clients in the market. There are a lot of chances available for the
company to succeed in the market. However, despite the availability of these
chances, it is not guaranteed that the product will be a mainstream product.
2. A
student journalist of Purdue Exponent would like to learn how influential
Purdue Exponent is on Purdue undergraduate students’ daily lives. Since she has
no experience in survey design, she asked you to design a survey questionnaire
with only 5 questions. Design a survey of 5 questions for her and explain to
her the potential problems or weaknesses of your questionnaire if it has any.
(20 points)
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Purdue exponent influence on undergraduate student
lives
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Questions
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Answers
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Daily
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Often
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Rarely
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Never
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1. How often do you visit Purdue exponent?
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2. To what extent do you find the site informative?
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Very
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Often
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Rarely
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Not
at all
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3. What is your opinion regarding the design of the
site?
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4. To what extent do you feel the information provided
is credible?
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Large
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Medium
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Small
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Never
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5. How would you describe your experience with using
the site?
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The
survey aims at determining the experience of the students with the use of the
Purdue exponent. Therefore, the questions are tailored specifically for the
students. Despite this, in an effort of acquiring data that can be analyzed to
determine the level and percentage of satisfaction, the questions are closed
ended. However, a greater challenge posed by this model is that all possible
answer choices are not included. As a result, the sincerity of the candidates
will not be fully realized since some may prefer to answer with the closest
choice while other may opt to leave blank. Also mutually exclusive choice are
not provided prompting the challenge of multiple answers on a given question.
When this occurs the validity of the candidate is questionable leading to
discarding their opinions. Lastly, the problem of lack of direct questions
appears in the survey making it impossible to evaluate the thoughts of the
respondents once the survey is served.
3.
Please visit the City of Lafayette website (http://www.lafayette.in.gov/) and
conduct a condensed version of heuristic evaluation (HE). It is “condensed”
simply because you are the only expert evaluator for this HE. Report at least
10 problems in the tabular form with your own severity rating. In addition to the
HE report, write an email to Mr. Tony Roswarski, the Mayor of City of
Lafayette, to suggest three most important changes that should be made for the
website. (30 points)
Problems
facing Lafayette website
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Problem
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Level
of severity
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Bad
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Worst
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Severe
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1. Consistency and standards
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2. User control and freedom
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3. Responsiveness
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4. Error control
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5. Outlook of homepage
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6. Help and documentation
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7. Sitemap
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8. W3C validity
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9. Backlinks
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10. Text to Html ratio
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To Tony Roswarski,
The Mayor,
City Of Lafayette,
20 N 6th St
Lafayette,
Lafayette,
IN 47901
RE: PRIORITIES FOR LAFAYETTE.IN.GOV
I am writing to advise
concerning the following challenges facing your website
Lack of responsiveness-
the design of the website lacks a mobile friendly viewport making it render
poorly on mobile devices. As a result, a majority of visitors using these
devices are discouraged from visiting the website. Adopting a responsive
template for the design of the site is essential to promoting the site locally
and internationally.
The 404 error page
needs customization to be user friendly and redirect the users to the homepage
once the requested page cannot be found. Lastly, the homepage design needs to
be appealing and welcoming to the user as opposed to the current jumbled
outlook. Adopting a design that provides an overview of the city of essential.
Yours sincerely,
Student Name
4.
Suppose that you are one of TAs for IE48600, and you receive the following
email right before the spring break. Since the submission deadline is right
after the spring break, you cannot make the team come to see you in person. You
have to respond in email. Please bullet list all the issues identified in the
current HTA. For each issue, provide an informative, but succinct, instruction
on how to resolve the issue. Obviously, you do not want to draw the whole HTA
for the team. You cannot refer to a slide in the classroom (e.g., see page 3 in
the L4 slides) or external materials because it may confuse the team.
Basically, Team 07 should be able to correct the HTA simply relying on your
email. Note that your email could contain some drawings as attachment (the
attachment should be embedded in this exam response). (30 points)
---------------------------------------------------------------------------------------------------------------------
Dear
TA:
Based
on our previous discussion, we constructed an HTA for Purdue CCO
(https://www.cco.purdue.edu/) as attached. Please note that we have not
completed it, yet. However, we want to double check whether we are in the right
track. If you can provide some feedback on our HTA, we will work over the
break. Thank you very much!
Best
regards,
Team 07
Issues
identified in the current HTA
Ø Job
search- involves a critical evaluation of potential clients offering jobs based
on the relevant skills of the individual. Job search is a process that involves
numerous tasks among them visiting the employers’ website, registering and
filling out the form. As an issue, there are several policies and guidelines to
be followed. The basis of the issues and the policies is inherently dependent
on the demands, qualifications and needs of the employer. There are several
health technology assessment concerns that emerge in a job search environment.
Ø Individual
and environmental concerns. Prior to applying to a specific job, one has to
determine the regulations that apply in the said sector where the opportunity
is offered. In addition to this, understanding the operational area is
paramount in determining how to behave and respond to the industry
requirements.
Ø Checklist
qualifications. There are a number of standards portrayed by an industry based
on the needs of the clients that the industry serves. As such it is paramount
to determine and weigh ones potential in relation to the opportunity at hand.
Doing so guarantees that one’s objectives are in line with the needs of the
institution and organizational goals are met.
References
Chilcott, J., Tappenden, P., Rawdin, A., Johnson, M., Kaltenthaler,
E., & Paisley, S. et al. (2010).
Avoiding and identifying errors in health technology assessment models: qualitative study and methodological
review. Health Technol Assess, 14(25). doi:10.3310/hta14250
Hempel, J. (2015). Project
HoloLens: Our Exclusive Hands-On With Microsoft's Holographic Goggles | WIRED. WIRED. Retrieved 18 February
2015, from <http://www.wired.com/2015/01/microsoft-hands-on/>
Lafayette.in.gov,. (2015). City
of Lafayette, Indiana: FAQ's. Retrieved 18 February 2015, from <http://www.lafayette.in.gov/egov/apps/faq/list.egov>
Marketrealist.com,. (2015). Microsoft
added Revolution Analytics for data analysis - Market Realist. Retrieved 18 February 2015, from <http://marketrealist.com/2015/02/microsoft-added-revolution-analytics-data- analysis/>
Microsoft HoloLens,. (2015). Microsoft HoloLens. Retrieved
18 February 2015, from <http://www.microsoft.com/microsoft-hololens/en-us>
Monitor, T. (2015). Despite
excitement over HoloLens, Microsoft's stock plunges. The Christian Science Monitor. Retrieved 18 February 2015,
from <http://www.csmonitor.com/Innovation/2015/0128/Despite-excitement-over- HoloLens-Microsoft-s-stock-plunges>
Moorhead, P. (2015). Microsoft
HoloLens Gets Face Wearables Right. Forbes.
Retrieved 18 February 2015, from <http://www.forbes.com/sites/patrickmoorhead/2015/01/28/microsoft-hololens-gets- faces-wearables-right/>
Nngroup.com,. (2015). 10
Heuristics for User Interface Design: Article by Jakob Nielsen. Retrieved 18 February 2015, from <http://www.nngroup.com/articles/ten-usability- heuristics/>
Scott Smith, P. (2012). Customer
Satisfaction Survey Questions: 5 Sample Templates You Can Use Right Away - Qualtrics. Qualtrics. Retrieved 18
February 2015, from <http://www.qualtrics.com/blog/customer-satisfaction-survey-questions/>
Yahoo Finance,. (2015). Microsoft’s
HoloLens faces stiff market competition. Retrieved 18 February 2015, from <http://finance.yahoo.com/news/microsoft-hololens-faces-stiff- market-230655931.html>
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