Best Buy
Summary
Preparing a campaign is an essential process of
creating product awareness. It is through proper and successful campaigns that
a company curves its brand name and stays ahead of the competition. In a
scenario where price is a major concern, and the firm cannot afford to lower
its products prices due to production factors, a counter of reputation proves
extremely important. In the case of Best
Buy, this process can be successfully achieved through the following steps.
Ø Specifying the objectives of the campaign. In this
step, the goals, organizational objectives and mission are properly stipulated
to reduce any chances of confusion. It is through the specification of the
goals that the prospect and anticipated questions are answered. The objectives
and specification step ensures that customer needs are mapped in the features
and content of the website
Ø Planning and determining the best strategic approach
to penetrating the market. In this step, the strategic goals and aim of the
campaign are stipulated
Ø Promotion and reaching the users and engaging them.
There are various means of reaching prospective customers such as social
network platforms such as Facebook, YouTube, Myspace and twitter. Email marketing, as well as use of offline
methods such as promotional road shows, are also promotion means.
Ø Partnering- a good promotional strategy should be
involving and include partners. The appraisal is high, and leads are more
generated in favor of the firm
EmoticonEmoticon