Audience Consideration
There
are three ways in which in which writers can view their audience. They include
the cognitive view, social view and classical view. These methods provide
writers with great components, though they their specific aspects differ
(Littlejohn et al.2009).
The
cognitive view of writing is achieved when the thought process of the writer
becomes an important source of insight and information to the reader. Cognitive
writing involves five elements. Invention is the first element where the writer
formulates ideas to use in speech or text. Arrangement involves the methods the
writer will use to organize his content. Style involves the methods for
effective expression of the content. Memory includes the method that will help
the writer remember the contents of the intended speech or text and delivery
involves methods of effective presentation of the writer’s content. The view
will be appropriate in marketing since it will be useful to help the marketer
capture the attention of customers.
The
classical view has three elements which include theory, analysis and practice.
It would be best applied when the writer or the orator wants to invoke and stir
thinking in the intended audience. The writers employ the classical view to
transform thoughts into persuasive and artistic communication.
The
social view is the most specific of the three views. It depends on the content
that the writer is addressing. The type of writing for which social writing is
appropriate is when the writer has to choose strategies to guide his critical
thought.
The
view I employ most often is the cognitive.
I am always passionate about developing my own ideas and using my words
to communicate the ideas to the reader. I have three aims to accomplish to the
reader: fulfilling my thought and
process, leading the readers through my already fulfilled thought and process
to influence them to buy into conclusions.
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